Follow me on TwitFaceTumblTubeGram! Why? Here’s why.

Social Media IEver wonder why big brands and major websites often have an array of icons somewhere on their homepage, leading to popular sites like YouTube and Twitter? Follow us on Twitter! Like us on Facebook! It all seems so needy and desperate, as if the business or site has a self-esteem problem.

And why try to lure you off to another site? They’ve got you there on their site looking at their stuff, which is usually a big part of the battle in promoting anything on the Internet. Wouldn’t getting people to go elsewhere be entirely counter-productive? Well, maybe. But there is a method to their madness.

You may be inclined to say, “Well social media is the thing these days, that’s all it is.” But there’s more to it than that.

If you are trying to promote anything – be it a charity, or a good idea, or a product – a key technique on the modern web is to maintain a presence on as many popular sites as you can manage. In this post, I will attempt to explain the rationale behind that, and how you can take advantage of it in your own efforts.

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Morning Toolbox – November 9, 2012 – Bond Friday

Morning Toolbox is a (nearly) daily digest of interesting tools and techniques that skeptics can use online.

I’ve written about and talked about TruthMarket several times over the last few weeks, I think it could be cool skeptic tool. You should check it out. They just announced Chris Mooney has joined the Board of Advisors, joining other familiar faces like Shawn Otto and Michael Shermer.

Read on for more tools and ideas for skeptics working online…

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Morning Toolbox – October 22, 2012 – Monday miscellany

Morning Toolbox is a daily digest of interesting tools and techniques that skeptics can use online.

Google has upgraded their Ngrams book search tool to 2.0. It now supports more languages, millions more books and several new advanced search options. (For instance, you can specify whether you are searching for a verb or a noun and so on). I’ve mentioned before it as a useful tool for skeptic research on historical trends.

Read on for more about online skeptic tools…

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Morning Toolbox – October 8, 2012 – Empathy and Enhancements

Morning Toolbox is a daily digest of interesting tools and techniques that skeptics can use online.

Trolls and jerks have always been a problem online. Perhaps a CAPTCHA-like empathy test prior to posting could combat this.

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