Complaining about things is pretty central to being a skeptic. Most skeptics are good complainers by their nature.
But if you want to be an effective skeptical activist, you need to know how to target your complaints properly. A blog post complaining about something (often the first resort for many skeptics) is only immediately effective if your blog has a large following. That’s nice for those that have it, but the rest of us usually need to take our complaints to a more effective venue. I’ve written before about complaining to government regulators using Fishbarrel, for instance. Complaining to the police via a change.org petition was a crucial step in getting a notorious Twitter spammer arrested.
In online activism, complaining often involves using the specialized complaint procedures of a particular website or platform. Most of the larger, well-established sites (Facebook, YouTube and so on) have relatively robust complaint procedures. Smaller sites will have less well-thought-out procedures, or perhaps none at all. But the key is to know what’s there, what the rules are around them, and when it is appropriate to use them.
There were two stories in the news recently about complaints involving websites that caught my eye. One involved skeptical activists using complaints to target Scientology. The other involved complaints in the opposite direction – from paranormalists about skeptics on Wikipedia. Let’s take a quick look at these two cases and see what we can learn about effective complaining.