There’s much to learn when you are interested in skepticism. There’s the human psychology, the history of various scams and hoaxes, the science (and pseudoscience) of alternative medicine, and much more. As a result there’s plenty of material to read – books, magazines, newsletters, blogs and so on.
But sometimes you find a neat fact that you’d love to call to everyone’s attention, but you don’t have the appropriate place to put it. Social media is often too ephemeral, and blogging is not everyone’s cup of tea.
Let’s assume you don’t have a popular website of your own (most people don’t) and don’t want to start one. Some topics just aren’t appropriate for their own Wikipedia (or even RationalWiki) article. Either there just isn’t enough meat there, or other editors might question the “notability”.
Wouldn’t be nice if there was another place to publicly bookmark little items like this, set up so the general public could easily find them? There is such a place and let me explain why it’s ideal for this.
Ever wonder why big brands and major websites often have an array of icons somewhere on their homepage, leading to popular sites like YouTube and Twitter? Follow us on Twitter! Like us on Facebook! It all seems so needy and desperate, as if the business or site has a self-esteem problem.
And why try to lure you off to another site? They’ve got you there on their site looking at their stuff, which is usually a big part of the battle in promoting anything on the Internet. Wouldn’t getting people to go elsewhere be entirely counter-productive? Well, maybe. But there is a method to their madness.
You may be inclined to say, “Well social media is the thing these days, that’s all it is.” But there’s more to it than that.
If you are trying to promote anything – be it a charity, or a good idea, or a product – a key technique on the modern web is to maintain a presence on as many popular sites as you can manage. In this post, I will attempt to explain the rationale behind that, and how you can take advantage of it in your own efforts.