Morning Toolbox is a daily digest of interesting tools and techniques that skeptics can use online.
Remember back in May when I warned not to link directly to pseudoscience on social media? Yet another reason for this advice came to light yesterday. The Next Web investigated a report that when you send a hyperlink (URL) to someone else in a Facebook private message, the “Like” count for that site actually goes up. So simply alerting a fellow skeptic to something horrible actually helps promote that site.