I think it is a good time to remind everyone of the proper context for using different tools to avoid algorithmically boosting bad content. This is important for all skeptics, because the very act of linking to something you are debunking can make it more visible on platforms like Facebook and Google.
One of several tools for this purpose is DoNotLink. There was a minor kerfuffle last week in which the Food Babe website unsuccessfully attempted to block incoming links using DoNotLink. That raised the potential that skeptic reliance on that service might have disadvantages.
I’ve also noticed that in addition to many people on social media who’ve adopted DoNotLink, some bloggers are also using it for links within their posts. Frankly, this is overkill and I don’t recommend it. There’s already a standard HTML feature for handling this on web pages – it is called NOFOLLOW. In this post I’ll compare the two and offer advice on when to use each.
Vani Hari, aka “The Food Babe,” has been a recent repeated target of criticism both from skeptics and the mainstream media. She has not taken this criticism well, lashing out at her critics.
She has also been caught deleting content from her social media pages and her own website after it became the target of derision. This is not new to skeptics; it happens all the time. That’s why I’ve recommended on this blog that all skeptics be very familiar with the use of web archiving tools. You never know when the content you criticize might be “disappeared” by its embarrassed author, so it is always good to have a copy safely archived.
But Ms. Hari (or her technical staff or SEO consultant) have noticed this, and have started taking measures to thwart skeptics. In November 2014 they made a change on her web server that prevents skeptic use of the most popular archiving tool, the Internet Wayback Machine, for her site.
And just this week they have attempted to prevent skeptics from using another tool that entered our arsenal right from the pages of this blog – Do Not Link. This is a URL shortener I recommend for linking to pages you wish to criticize without giving them a “Google boost.” Last week the Food Babe made a change that would cause any Do Not Link URL to the site to fail to arrive – denying her own site readers while annoying skeptics.
But this latest technical measure has completely failed. Read on as I explain what they did, how you can work around it, and why measures like this will always fail.