Skeptics love to throw events. Today the Reason Rally in Washington, DC is kicking off a big year of events in the US, and there are two other big events next month. We love our events for good reason – they help build the community and foster interaction and discussion between skeptics. Indeed, it was attending TAM 5 in 2007 that led directly to my creation of What’s the Harm and this blog.
As any event organizer knows, you must relentlessly promote your event for it to be successful. If you listen to a selection of skeptic podcasts like I do, over the last few months you probably heard an ad or plug for QEDcon which was held in Manchester earlier this month. The Merseyside Skeptics who organized it did a terrific job of getting the word out.
I noticed one of the things they did was list their event in a London-based online service called Lanyrd. This web-based service, launched in 2010, is a social conference directory. That means it uses your social media connections to identify the speakers, attendees and staff at conferences. They are primarily oriented toward Twitter, which is appealing since there are several thousand skeptics who actively use that service. This month Lanyrd got some good coverage at South by Southwest (SXSW) where they provided some fantastic tools to attendees.
I think Lanyrd could be a great new tool for skeptics. Some more details on how to use Lanyrd to your advantage in the rest of this post.