I think it is a good time to remind everyone of the proper context for using different tools to avoid algorithmically boosting bad content. This is important for all skeptics, because the very act of linking to something you are debunking can make it more visible on platforms like Facebook and Google.
One of several tools for this purpose is DoNotLink. There was a minor kerfuffle last week in which the Food Babe website unsuccessfully attempted to block incoming links using DoNotLink. That raised the potential that skeptic reliance on that service might have disadvantages.
I’ve also noticed that in addition to many people on social media who’ve adopted DoNotLink, some bloggers are also using it for links within their posts. Frankly, this is overkill and I don’t recommend it. There’s already a standard HTML feature for handling this on web pages – it is called NOFOLLOW. In this post I’ll compare the two and offer advice on when to use each.
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