Follow me on TwitFaceTumblTubeGram! Why? Here’s why.

Ever wonder why big brands and major websites often have an array of icons somewhere on their homepage, leading to popular sites like YouTube and Twitter? Follow us on Twitter! Like us on Facebook! It all seems so needy and desperate, as if the business or site has a self-esteem problem.

And why try to lure you off to another site? They’ve got you there on their site looking at their stuff, which is usually a big part of the battle in promoting anything on the Internet. Wouldn’t getting people to go elsewhere be entirely counter-productive? Well, maybe. But there is a method to their madness.

You may be inclined to say, “Well social media is the thing these days, that’s all it is.” But there’s more to it than that.

If you are trying to promote anything – be it a charity, or a good idea, or a product – a key technique on the modern web is to maintain a presence on as many popular sites as you can manage. In this post, I will attempt to explain the rationale behind that, and how you can take advantage of it in your own efforts.

Case Study: How a notorious spammer was brought down via Twitter

Today the Montreal Police announced that an arrest has been made (in French here) in the “Mabus” case. It wouldn’t have happened but for Twitter. This post explains how.

Twitter has been around for five years now, but there is still much confusion about what it is good for. How can you post anything useful in 140 characters? Isn’t it just people posting what they had for lunch? It’s a massive time waster. Those are typical complaints.

And yet there are several thousand self-proclaimed skeptics actively using Twitter quite effectively as a means of communication and organization. I quite like it myself. Unlike some complicated multi-purpose websites like Facebook, Twitter is dead simple. And you can do amazingly useful things with it.

“Like what?” you might ask. Well in the last week the science, journalism, skeptic and atheist communities on Twitter organized to pressure a law enforcement agency to take action on someone who has been a copious source of spam and death threats on the Internet for at least 15 years. Today’s arrest came about in under 10 days from the first moves.

I think the sequence of events of how this came together are quite interesting, and perhaps an object lesson in online activism. As it was happening I was capturing links to the relevant posts so I could document how it came about. Read on…